The Last Mile

In addition to using Segway PTs for security, Ferrari is now offering a Segway i2 Ferrari Limited Edition for the true aficionado.  It includes a front bag made of genuine leather!

From the case study about Ferrari using Segway PTs at its HQ in Maranello, Italy:

After completing the evaluation Ferrari decided to obtain six Segway PTs for the security team to use at the Maranello facility, as well as special events like Formula One races and Ferrari’s 60th Anniversary celebration.

Gilger cites a number of reasons for choosing Segway PTs over other options available overseas that didn’t meet Ferrari’s expectations for design or quality. “We appreciate that it is incredibly efficient and almost silent. You can arrive in an area quietly, which sometimes can be an asset,” he said. In addition, security patrols can now make up to four rounds a day using Segway PTs, versus one or two when they were walking. After years of relying on walking and cars for patrolling, the Ferrari security team rediscovered the advantages of being mobile. “The Segway PT is good to use when responding to an alarm, because you don’t have to worry about switching devices – you can just step on and go. You can go anywhere in the company very quickly.”

Read the complete case study here.

This entry was posted on Wednesday, October 10th, 2007 at 12:53 pm and is filed under Product, Customers, Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.