So it has arrived; Earth Day 2008. With all the glitz and glamor in every shade of green hitting you from left, right and upside the head, we’ve decided to take a more prudent approach. So instead of spending (read: wasting) lots of money on advertisements that gloat about our commitment to the environment, we’re simply going to focus our efforts on continuing to build a product that’s 11 times more efficient than the average American car.
As you can imagine, we consume a lot of media coverage about what other companies are doing to get friendly with the environment. Most of it is unexciting. A significant amount of it is controversial. Plenty of it is plainly unauthentic.
Our corporate mission is clear: to be the leader in green, personal transportation. It’s a hotly debated statement, just like the challenging proposition of what we do. Still, we feel that the Segway PT deserves another look if you haven’t considered it lately – if not for us, for your Mother.
With that, consider this stat from Sunday’s New York Times (Week In Review; page 4):
For every American who bikes to work, 5 commuters walk to work, 9 take public transport, 154 drive alone to work, 21 ride in car pools.
Even if we bring that number of people who drive to work alone to work each day down to 150, we’ll be making significant progress on reducing our dependency on oil.
So if you’re bored at work today and looking to dive into a little light reading, check out our white paper on efficiency. Not looking for that level of detail? Check out this spread that helps simplify it all. Or, head on over to Segway Social to calculate how much carbon and money you’d save by switching your commute from car to Segway PT.
Happy Earth Day!