The Last Mile

Target, one of the nation’s leading discount retailers, is rolling out a security upgrade in 150 of their retail locations, literally. Security personnel will use the Segway i2 Police to patrol parking lots and surrounding areas in an effort to increase mobility, visibility and response time.

Target chose the Segway PTs because personnel stand 8 inches taller, allowing them to scan larger areas at a time; the units can also be used indoors and out, due to their zero-emission, battery-powered platform.

The Segway PTs are expected to roll across parking lots nationally, with immediate plans in Seattle, Chicago, Miami, Los Angeles and Dallas.

Thanks to B2B Segway for delivery of the units.

Company press release

The centre:mk is the first shopping center in England to use the Segway PT for customer service and security staff. Almost half a mile long (0.8 km) and on a single level, it’s one of the longest malls in Europe. The i2 Police decreases response time and allows staff to go about their daily duties more efficiently and visibly.

centre:mk found that customer service was rated an all-time high during the ’07 holiday shopping season when the Segway PTs were put to use.

Thanks to Dawson Rentals in Milton Keynes for delivery of the units.

We found ours a little early:

YouTube Direkt

Segway is pleased to participate in Coca-Cola’s ad, which was produced by Wieden + Kennedy. Thanks to Capital Segway for its support on the shoot.