From 2004 through 2006 Segway New Zealand participated in massive nationwide 'Swipe Out' promotions in conjunction with the AA Rewards scheme operated by the Automobile Association with their main partner BP. Segway Personal Transporters were the #2 ranked prizes each year. By value, the Segway PT ranked between the top prize of a motor vehicle (small cars the first year, a ute the next) and lesser prizes such as trips to Fiji, Apple iPods and Sony Walkman Phones. But by desirability, surely the Segway PT ranked #1! Thousands of billboard posters at BP service stations, at bus shelters, on billboard walls and at shopping malls along with in-store promos at retail partners were joined by pages and pages of adverts in magazines. Plus, the promotion featured lots of prime-time television that put the Segway PT front-and-centre in living rooms for two years running. The 2005-6 promotion even featured a stunning, computer-animated television commercial focused around a journey on a Segway PT. Four Segway HT i167 units were given away by AA Rewards in 2004-5, and a fifth was deployed at promotional events for the next few years. Prizewinners ranged from a well-known doctor in Auckland (who used his to cruise the wards) to a retired couple in remote Hokitika. Here's a scan of a letter Segway New Zealand included inside the cartons shipped to prizewinners in 2005 (remember, this was back when PTs were being called HTs). The next year, four off-road Segway XTs were given away by AA Rewards. Appropriately, one of the prize winners was a farmer in Taranaki....thats right, move over, quad bikes! The successor models to the XT - the Segway x2 and x2 SE - have proven particularly popular with those on the land. A number of well-known businesses have given away Segway products over the years. The very first was a Lion Nathan, who gave away an HT i167 to launch the 'Johnny Walker in a can' pre-mix RTD drink at the end of 2003. Alas, that promo hit a bump in the road due to an accord between government and the alcohol industry not to offer motor vehicles or boats as prizes. We were quick to point out that the Segway product in question was exempt from the 'motor vehicle' definition under the then-latest amendment to the Land Transport Act (a matter that was ultimately settled in a court ruling almost a decade later, finding in the Segway PT's favour). In 2004 Mitre 10 gave away a Segway HT p133 in a promotion to trade customers, while energy drink brand 'V' was busy giving away free rides on Segway PTs at outdoor events throughout the country. All you needed to do was purchase some cans of V. In recent years the Ninebot by Segway KickScooter has become a popular item for promotions. For example, more than two thousand ES2's were bundled with Samsung phones by Spark as part of a major promotion at the end of 2019.